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“...everyone needs habits of mind that allow them to dance across disciplines.”

― David Epstein, Range: How Generalists Triumph in a Specialized World

MY RESEARCH EXPERIENCE

Roles & Responsibilities

September 2020 - Present
Vancouver, Canada

MSC STUDENT,

IOF UBC

  • Thesis Topic: The Galápagos Penguin as the “canary in the coal mine”: Investigating microplastics in Galápagos’ waters, microplastic bioaccumulation in the Galápagos Penguin via food web modeling, and Ecuadorian mangrove community perceptions on plastic pollution.

  • Supervisors: Dr. Juan José Alava & Dr. Evgeny Pakhomov​

  • Research Unit: Ocean Pollution Research Unit (OPRU)

  • Google Scholar

SEP 2019 – OCT 2019
Toronto, Canada

VOLUNTEER CITIZEN SCIENTIST,

SWIM DRINK FISH

  • Took and submit photos of local beaches to the Swim Guide Beach Monitoring Team using the Swim Guide smartphone app "Gassy".

  • Collected water samples weekly to identify E coli presence.

  • Measured and recorded water’s oxygen level, temperature, hardness, etc.

  • Recorded visible observations of water and surrounding area.

SEP 2016 - APR 2016
Johannesburg, South Africa

RESEARCH ANALYST & JUNIOR CONSULTANT, 

INTEGRATED REPORTING & ASSURANCE SERVICES

  • Managed email and telephone correspondence with 200+ companies.

  • Contributed to the Sustainability Data Transparency Index by personally researching and assessing data for 70+ JSE-listed companies.

  • Achieved two-week target of receiving feedback from 70+ companies.

  • Created, updated, and assessed the quality of extensive Excel documents.

  • Acted as a junior sustainability consultant on a site visit for a global, publicly listed company.

  • Led the team in a corporate social initiative (SMYLe) in which my colleagues and I combined math lessons with music class to supplement a lacking curriculum.

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“Karly is a highly self-motivated and competent individual who I’m confident any employer will deem an asset to their team. All-in-all, a fantastic lady to be able to work with!”

-Michael Rea (Managing Partner and Founder)

Anchor 2

MY COMMUNICATIONS EXPERIENCE

Roles & Responsibilities

SCIENCE COMMUNICATOR (May 2023 - Present)

DIGITAL MARKETING COORDINATOR
(Nov 2021 - April 2023)

Ocean Diagnostics Inc.

  • Proven results: Recent campaign from FY2022 +410% website unique viewers, +400% social follows, +99% organic impressions, +215% engagement, +494% clicks

  • Proven sales leads through social, newsletters, and improved SEO

  • Role includes storytelling, interviewing, creating graphics, scheduling, reporting measuring results

  • Prepares user manuals 

  • Topics covered: microplastic pollution, eDNA, community science, environmental technology

JUL 2018 - SEP 2020
Toronto, Canada

CLIENT SERVICES ACCOUNT MANAGER,
ADAPTAVIST

  • From FY2019 - FY2020, increased the average monthly margin of accounts by 25%, attributed to building relationships and executing roadmap plans.

  • Managed and reported monthly on all aspects of service delivery and sought feedback from clients on an ongoing basis.

APR 2017 - OCT 2017
Cairns, Australia

FREELANCE DIGITAL MARKETING CONSULTANT,
CAIRNS SHAREHOUSE

  • Provided digital media plan to Cairns Sharehouse company founders, with results: Website traffic from Google increased 33%, overall website sessions increased 28%, website traffic from Facebook increased 250%.

  • Designed targeted campaigns, identified and measured performance indicators, improved SEO and site usability.

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SKILLS

  • Independent Work

  • SEO Optimization

  • Digital Strategist

  • Campaign Management and Reporting

  • Content Creation

  • See My Portfolio

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“Thank you from the bottom of our hearts for all of your help, advice, brainpower, and professionalism […] You always have a smile [and] a happy spirit and I have no doubt you will go on and enjoy awesome adventures.”

-Tammy Angel (Cairns Sharehouse Co-Founder)

JAN 2014 - JUL 2015

DIGITAL MARKETING ANALYST,
DASH DIGITAL GROUP

  • Executed and reported on marketing campaigns using applicable CRM software.

  • Managed client campaigns: designed, deployed, and tested (e.g. A/B Split Testing) campaigns, and created blog and social media content.

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SKILLS

  • Blog Writing & Design

  • PowerPoint, Report Writing, Research

  • Social Media Platforms (Facebook, Twitter, Google+, LinkedIn, Pinterest)

  • Google Analytics & CRM Software (Hootsuite, MailChimp, Drupal, etc.)

MAY 2014 - JUL 2015
Waterloo, Canada

WELCOME CENTRE CAMPUS AMBASSADOR,
WILFRID LAURIER UNIVERSITY, RECRUITMENT & ADMISSIONS

  • Assisted in coordinating recruitment events including setup/takedown, registration, etc. (e.g. biannual “Laurier Days”).

  • Completed intensive training in presentation and communication and research-based skills.

  • Individualized tours based on students’ interests.

  • Admissions grew over 21% since our team was hired.

SKILLS

  • Sales

  • Research

  • Customer Service & Public Speaking

MAY 2013 - AUG 2013 (CO-OP)
Etobicoke, Canada

DIGITAL MARKETING ASSISTANT,
CLICKINSIGHT CORPORATION

  • Created a complex balanced scorecard using Microsoft Excel to track employee performance.

  • Spearheaded an online digital analytics community for the purpose of connecting individuals in the industry to discuss ideas/common issues and to talk to industry influencers.

  • Edited, deployed and tracked eNewsletters for ClickInsight.

  • Managed website operations daily.

  • Developed and tested an internal process manual for a new PM tool.

 

SKILLS

  • Microsoft Excel & Outlook

  • Client Facing

  • Project Management Tools (e.g. Wrike)

  • Google Analytics, Google Adwords, Google Keyword Planner

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“She operated with confidence, maturity and flourished in her role. Karly took initiative and managed all projects with enthusiasm and top-tier organizational skills. She embraced the ever-changing analytics industry through continuous learning and kept up with changing priorities. I truly appreciated the positive attitude and attention to detail Karly put into each one of her projects. She was a true asset on my team and her contributions were valuable.”

-Michelle Andrews (Supervisor)

APR 2012 - MAY 2013

RED BULL WINGS TEAM MEMBER,
RED BULL

  • Generated unique ideas for marketing events and planned and executed the events.

  • Promoted Red Bull events through various social media channels.

SKILLS

  • Teamwork

  • Sales, Product Awareness, Relationship Building

2012 - 2018
Canada and Australia

5+ YEARS PROVIDING EXCELLENT SERVICE AS A WAITRESS

  • Individualized service based on customer preferences and requirements (e.g. allergies).

  • Received consistently positive reviews for friendly and “above-and-beyond” service, especially during conflict resolution.

Anchor 3

MY VOLUNTEER EXPERIENCE

Roles & Responsibilities

MAY 2014 - APR 2015
Waterloo, Canada

ORIENTATION WEEK EXECUTIVE AND HEAD ICE BREAKER,

WILFRID LAURIER UNIVERSITY, THE STUDENTS’ UNION

  • Planned and co-coordinated all events in the 2014 Orientation Week and additional events throughout the year as part of the Orientation Week executive team.

  • Co-led and coordinated a team of 75+ Icebreakers in the integration of 1000 first-year students.

  • SKILLS

    • Coordinating Events & Coordinating People

    • Leadership

    • Teamwork

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“I value your positivity. Thank you for being someone that I admire and strive to be like. Having you on this team has been awesome!”
-Kaipa Bharucha (Director of Orientation)

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